AGATHA SAVAGE:THE ORIGIN OF CRUELTY
ANIMATED BRAND FILM
This animated brand film was created to help launch a uniquely sinister sweets company called Agatha Savage. I designed the characters, illustrated the environments, hired talented character animator Sabrina Cotugno to handle specific moments, and animated the rest myself in flash and after effects. Produced and creative directed by Eric Stein.
A unique brand position was built around the feeling of eating your last piece of chocolate; the implied cruelty and sadness when there is only an empty box. The film converts the brand position to an entertainment/content proposition – about a fictitious character named Agatha Savage, who from her own love-scorned heart, makes wonderful chocolates that torture us all.